Sport-Tiedje becomes Fitshop!
Our activities in Germany will be operating under the Fitshop brand from May 2024
All stores in Germany will operate under the name Fitshop. As before, you will find the largest selection of leading fitness equipment brands as well as the best advice from our competent teams on site. The webshop will also been renamed from Sport-Tiedje.de to Fitshop.de.
Fitshop as a unified European brand
Sport-Tiedje was founded in 1984 as a sports shop by Ulrich Tiedje. Over the years we have concentrated on the trade with fitness equipment and became Europe's number 1 for home fitness. We are your partner for cardio and strength equipment, dumbbells as well as articles from the wellness sector and the games & fun category. We have been active in Germany for over 40 years.
From May 2024, we will be operating throughout Germany under the Fitshop brand – it clearly describes what we stand for: We are a specialist market for fitness equipment, offering everything for fitness at home and in commercial gyms. This means there is no confusion with gyms and it is clear at first glance that we are not a general sports retailer, but a specialist fitness market.
The reason for the rebranding is that we want to appear under one brand throughout Europe, and this is Fitshop. It is therefore with a heavy heart that we say goodbye to the name of our company founder. We are already active under the Fitshop brand in the Netherlands, Belgium, France, Spain, Denmark, Poland, Austria and Switzerland. From May 2024, our branches and the webshop in Germany will also bear the name Fitshop.
Apart from the name nothing will change for you as our customer, we will remain your reliable and competent partner for fitness equipment in Germany.
FAQ
Has Sport-Tiedje been bought by Fitshop and is therefore being renamed?
No, the ownership structure remains unchanged. We have been using the Fitshop brand internationally since 2015, including in the Netherlands, Belgium, France, Denmark, Spain and Poland.
Why Fitshop?
It describes what we do: We are a specialist shop for fitness equipment. Sport-Tiedje is difficult to pronounce in some areas and languages, has a general sports focus and thus does not express our focus on fitness equipment.
Will any branches be closed?
No, the stores will remain open as before, under the name Fitshop from May 2024.
